Face Cleanser

Face Cleanser

A winning workout for your face. A refreshing combination of rose hip oil, echinacea, and calendula cleanse, moisturize and calm all in one easy action. A select white tea complex improves lipid production and works as a powerful antioxidant.

  • Removes dull, dry flaky skin.
  • Lifts beard hairs.
  • Releases trapped ingrown hairs for a close shave.

237ml / 8 fl oz     |    SRP $14

Face Scrub

Face Scrub

A gentle exfoliator that scrubs away dead skin cells, lifts beard hairs and releases trapped ingrown hairs.

  • Removes dull, dry flaky skin.
  • Lifts beard hairs.
  • Releases trapped ingrown hairs for a close shave.

170 g / 6 oz     |    SRP $16.00

Pre-shave Oil

Pre-shave Oil

Preparation is the name of the game. This blend of peppermint, rosemary, macadamia, and olive oils helps to soften the beard and works to guard the skin giving you a close and comfortable shaving experience.

  • Hydrates and softens beard.
  • Prepares and protects skin during shaving.
  • Helps prevent razor burn.

60 ml / 2 fl oz     |    SRP $13.00

Shave Cream

Shave Cream

A seriously close shave. The richest, thickest cream that helps make your stubble soft and your razor glide. With vitamins B5, A, E, C and aloe to help your skin feel out of this world.

  • Promotes a smooth close shave.
  • Makes razor glide – not drag – over the skin.
  • Rinses off razor easily.

170 g / 6 oz     |   SRP $14.00

After-shave Repair

After Shave Repair

No need to get irritated! Cool it. This greaseless, quickly absorbed emulsion moisturizes, soothes, and calms razor burn.

  • Instantly soothes skin after shaving.
  • Cools on contact.
  • Reduces minor razor burn and redness.
  • Restores skin's moisture.

89 ml  / 3 fl oz    |   SRP $15.00

Hair, Face & Body Wash

Hair, Face & Body Wash

This Hair, Face & Body Wash cleanses without drying the skin or scalp. Infused with Coconut Oil and Jojoba Oil derived humectants and Rhubarb Extracts to moisturize and protect the hair and skin from moisture loss. Powered with Panthenol to condition and Aloe to soothe the skin and hair.

  • 3 in 1 formula cleanses and conditions hair, face, and body in one step.
  • Light, citrus scent refreshes and energizes.
  • Essential for any shower.

237ml / 8 fl oz     |    SRP $16

Lip Action

Lip Action

Get your softest lips ever. This nourishing balm moisturizes lips, leaving them matte and ready for action.

  • Shea Butter is a deep moisturizer that conditions, softens, and smooths the skin.
  • Safflower Oil helps reduce inflammation and speeds healing.
  • Green Tea & Vitamin E protect the skin against free radicals.

7 g / .25 oz     |    SRP $6

Take Action Kit

Take Action Kit

Beat the blade and take action. The ultimate shaving destination.

    Includes four full-sized products:
  • Face Scrub
  • Pre-Shave Oil
  • Shave Cream
  • After Shave Repair

$57 Value     |    SRP $38.50

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Our Story

Who is the action man

He is the man with a fast paced lifestyle, who cares how he looks, but needs to keep it simple. He is social, confident, driven and active.

Decades of Experience

Action was developed by Anthony Brands, the widely recognized expert in men’s skin care and grooming.

Natural Ingredients

Our products are made from natural botanicals that work and have a positive effect on the overall health of a man’s skin.


Our Cause

One out of every six men is diagnosed with prostate cancer. Because we care about men’s health, a portion of the proceeds from the sale of each and every product is donated to support prostate cancer research.



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